ISE 2012 is just around the corner and we are gearing up to showcase our latest solutions that help organizations interact effectively with their audiences at Scala booth K122, in Hall 10.
One of our show highlights will be the debut of our exciting Consumer Device Controlled Screen Communication Solution. With this interactive solution, someone with a smart phone or tablet can view a range of content options and determine which specific information to view instantly on a secondary (larger) display.
The solution can improve the information consumer experience – such as a customer in a store or bank or an employee in the lobby of a corporate building – to browse and select the content most relevant to them.
Visitors to our booth will have the opportunity to try this technology first hand – and potentially win an iPad for testing it out. They can scan a QR code with their smart phone and then choose from various information bundles to determine what is displayed on the playback screens at the stand. Every booth visitor who tries the application is automatically entered into the iPad drawing.
And we will be demonstrating much more at our booth, including the innovative products from our partners including:
Visit Scala at ISE in Hall 10 at the RAI Event Centre in Amsterdam (January 31 - February 2), Booth K122.
You can get your tickets for free by filling out this ISE registration form here. Don’t forget to use your Scala Invitation Code in the registration process: 707109.
Here’s some recent news that caught our eyes and we thought you may be interested in reading.
Our retail expert Marcy Patzer provides insights on how Quick Service Restaurants can maximize their digital signage investments.
An infographic based on new survey data about expected rise in mobile marketing for 2012. Respondents plan expanded use of digital signage.
Scala’s very own Jeff Porter and Telecine’s James Fine will lead a session on December 14 at the Strategic Internal Communications Conference.
Business Insider highlights how mobile e-commerce continues to drive sales this holiday season.
On Friday September 30th during a gala dinner award show at the Hilton Park Lane hotel in London it was announced trhat the AV award for "Best Digital Signage project of 2011” is won by Scala and Newroom Media for the interactive installation at holyfields.
With the goal of creating a digital ordering system to speed up the ordering process, holyfields partnered with Newroom Media and the Ippolito Fleitz Group to develop user-friendly self-service kiosks. To order a meal, a customer simply selects his or her preferred food and drink on one of the kiosks and then proceeds to a cashier. They receive pagers that will alert them from their tables when food is ready for pick-up.
With the ordering system in place, customers eliminate time wasted waiting for someone to seat them, take their order and serve their meal. Now guests have more time to enjoy their dining experience with friends and family than at an ordinary quick-service restaurant.
The kiosks feature an intuitive design interface, high level of scalability, modern design, and a constant and stable system capable of operating for 17 hours a day. Each kiosk is equipped with a 32-inch Samsung LCD display, Tyco Electronics IntelliTouch Surface Wave Touch screens and a DE7000 Digital Engine from AOpen.
The kiosk interface uses only Scala scripts, including some never used before, as well as specially developed optical effects such as transparent pop-ups. Scala Content Manager and Scala Player software drive content to the screens.
For a full case study see: holyfields case study
Harry Horn, Marketing Manager EMEA, Scala