Today retailers are updating their in-store technology to keep up with the new, technology-savvy customer. Merchants in particular have found that they need to have real-time POS capabilities to meet the demand for immediate consumer gratification. Scala is helping retailers meet these challenges with our Digital Signage solutions.
As the influence of mobile grows to represent nearly a fifth of total store sales by 2016, a new emphasis is being placed upon customer engagement in-store. The main goal for those implementing mobile POS is to create a better, faster and more enjoyable customer experience. In Japan, Ben and Jerry’s has used Scala digital menu boards to provide a new, attractive way to connect with customers and create memorable experiences. At 4food, known as the “social media burger joint,” Scala has provided customers with an interactive social board featuring twitter and foursquare check-ins to promote more customer activity and reviews in-store. With Scala, stores like these can keep up with the growing challenges of the evolving digital marketplace.
Read more at Retail Touchpoints: http://news.hoodbe.com/articles/share/20823/
September 24, 2012 in Digital Signage Industry , Retail Digital Signage | Permalink | Comments (1) | TrackBack (0)
September 10, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)
We are pleased to announce Scala Software is bundled in new DSEK -12!
Scala Software takes full advantage of superior computing performance
enhanced media and graphics capabilities of new Digital Signage
Evaluation Kit 2012 (DSEK-12) from Intel, Kontron and Microsoft.
Scala software drives content creation, management and distribution in digital signage networks. Scala has certified the DSEK-12 as a Scala player, ensuring optimal performance for display manufacturers, systems integrators, software developers and digital signage users. Scala software fully leverages the latest, 3rd generation Intel® Core™ processors in the DSEK-12 to produce and display visually stunning, broadcast-quality content in implementations ranging from a small number of screens to thousands of displays in a global network.
Click here to find out more and how to get your Digital Signage Evaluation Kit 2012: http://bit.ly/TXseFU
September 5, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (4) | TrackBack (0)
This week’s media stories include Retail TouchPoints’ takeaways from their recently concluded webinar on mobile POS and TechDecisions’ tips on setting up digital signage teams. Hope you enjoy reading these stories along with a great visual on some digital displays surrounding the London 2012 Olympic Games.
Retail TouchPoints discusses key points reviewed in their recent webinar on leveraging mobile POS.
Putting the Digital Signage Team Together
Setting up a team for digital signage initiatives can be difficult. This article examines the key players every digital signage team should have.
Lightning Bolt Strikes Ocean Screens
This post shows some dynamic digital signage surrounding the London 2012 Olympic Games.
Have a great weekend!
Stacey Schwind, Marketing Manager US, Scala
August 10, 2012 in Digital Signage Industry , Digital Signage Tips , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)
This week’s Scala media stories include tips for retailers by our expert Marcy Patzer on getting started with digital signage and a profile on an LED digital signage installation at Naples airport. Hope you enjoy reading these stories along with an article on mobile checkouts.
Five Tips for Introducing Digital Signage to Your Retail Business
Scala’s retail expert Marcy Patzer provides five tips to retailers for effectively integrating digital signage.
Scala Runs LED Video Walls for 5.7m People at Naples Airport
This article discusses the Scala-powered LED digital signage installed at Naples, Italy airport.
Mobile Checkouts Will Be Game-Changer for Retailers
Mobile Marketer discusses how mobile checkouts in retail stores can make the shopping experience for consumers seamless and a lot simpler.
August 3, 2012 in Digital Signage Industry , Digital Signage Tips , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)
This week’s media stories include commentary by our retail expert Marcy Patzer and our marketing expert Dave Palermo. Hope you enjoy reading these articles along with our blog post on Digital Signage Japan!
Five Ways Retailers Can Get More From Digital Signage
Our retail expert Marcy Patzer discusses five tips for retailers to help them make the most out of their digital signage investment.
Three Ways Digital Signage Can Boost Marketing
Our VP of Global Marketing Dave Palermo discusses ways digital signage can boost marketing.
Scala Has Strong Presence at Digital Signage Japan
Read all about how Scala made its presence felt at the recently concluded Digital Signage Japan 2012.
Stacey Schwind, Marketing Manager US, Scala Inc.
July 20, 2012 in Digital Signage Industry , Digital Signage Tips , Retail Digital Signage , Scala | Permalink | Comments (1) | TrackBack (0)
This week’s stories include a study on millennials about their buying behavior and another one on how RFID technology is changing retail. Hope you enjoy reading these stories along with the article on Ben & Jerry’s digital signage installation.
Young Shoppers Want Integration of Online, Store Experience
A recent study found that millennials rely equally on brick-and-mortar stores and technology to access information on a product they are planning to buy.
How RFID Technology is Revolutionizing the Consumer Shopping Experience
A thought leadership article on how RFID technology is transforming the retail shopping environment by enhancing the shopper’s experience.
Scala Powers Ben & Jerry’s Digital Signage in Tokyo
Following up on our recent announcement, Hospitality TechDecisions published a story about the Scala-powered digital signage installation at Ben & Jerry’s Japan.
Have a great weekend!
Stacey Schwind, Marketing Manager US, Scala
July 13, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)
This week’s story review includes a blog post highlighting IMS Research’s latest study on the digital signage market. Hope you enjoy reading about the study along with blog posts on digital menu boards and kiosks.
The World Market for Digital Signage – 2012 Edition
IMS Research released a new report that estimates the market size for hardware supporting digital signage, such as media players, PCs, displays and LED Video arrays, was nearly $5.5 billion during 2011.
Three Ways Digital Menu Boards Can Boost QSR Business
Our Senior Director Damon Crowhurst provides tips on how digital menu boards can help quick service restaurants enhance their business.
Kiosks Boost Bank Productivity
This article discusses how banks are using touchscreen kiosks for basic account servicing, which releases bank employees for sales and higher-level customer service.
Have a great weekend!
Stacey Schwind, Marketing Manager US, Scala
July 6, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)
In an effort to better inform and engage with customers, many quick service restaurants (QSR) are replacing their printed menu boards with high-resolution digital menu boards. In the typical QSR, customers are in a hurry – but still want a high-quality experience. Using digital menu boards can help restaurants satisfy customer desires and also boost business.
Here are three ways digital menu boards can help QSRs:
Better Informed Decisions: Printed menus are static and can be dull, and hinder a customer’s decision making. Digital menu boards provide a richer experience with vibrant, animated displays that are more eye-catching. Digital menu boards are like unlimited canvases which allow the customer to see all menu items and make a more informed purchase decision, enhancing their experience at the restaurant.
Enhance Customer Experience: More customers today are place an emphasis on knowing the nutritional information of the food they order. With unlimited screen “real estate,” digital menu boards provide nutritional information to help customers with their purchase decisions. These digital menu boards also enable the restaurants to look cutting edge to their customers, enhancing the overall encounter.
Singular Brand Experience: Consistent content across mobile, kiosk and digital menu board platforms can provide the customer with a singular brand experience. User interfaces across all these platforms can be made to look the same so the customers feel a familiarity on any medium. This integration enables uniform messaging across several customer touch-points and the brand more easily keeps current with menu and other content changes.
A great example of delivering a singular experience is Scala customer 4food, a New York City-based restaurant, which has a very creative way of integrating social media feeds and streaming video into their digital signage.
Damon Crowhurst, Senior Director, Scala Inc.
July 2, 2012 in Digital Signage Industry , Digital Signage Tips , Food and Drink , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)
This Week’s Focus: Quick Service Restaurants
How can quick service restaurants new to digital signage get started?
Start with the basics and do them well. Restaurants should talk to experienced specialists from the field before implementing a digital menu board solution. You should integrate your digital signage with a restaurant’s ambience to provide a seamless customer experience. In addition to selecting a stable and robust software platform that supports multiple screens, you should opt for durable hardware that can withstand high temperature conditions typical to quick service restaurant environment. Lastly, tailor your digital menu board content strategy to address different dayparts to connect your displays with customer buying patterns.
- Damon Crowhurst, Senior Director, Scala Inc.
To have your digital signage questions addressed by a Scala expert, please send them to questions@scala.com.
Robyn Connelly, Manager of Internet and Database Marketing US, Scala
June 27, 2012 in Digital Signage Industry , Food and Drink , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)
Arabic
German
Portuguese
Chinese
Italian
Russian
Japanese
Spanish
French
Korean
Recent Comments