We spotted some interesting articles this week and thought you might be interested in reading them too!
We are partnering with IAdea to showcase our latest HTML5 enabled signage solution at both ISE 2012 and DSE 2012.
Author and digital signage consultant Keith Kelsen talks about the top 10 digital signage trends for 2012.
Our SignChannel service will support Isabella Products’ Vizit and Mini devices to provide a low-cost, hassle-free, cellular networking solution for SignChannel users.
At this time you have a better than 1in 260 chance of winning a $350 IAdea SignBoard from Scala.
This giveaway will happen sometime next week, but only on Scala's Facebook page. Get on board now!
For total details visit: facebook.com/scala
By Harry Horn, Marketing Manager, EMEA, Scala
On May 26th & 27th Scala welcomed 275 attendees from 36 countries to its 10th annual Connected Signage Conference. This is a new attendance record. All attendees were dedicated Digital Signage professionals either through their link to Scala, their own business operations or their experience in publishing on digital signage. During this 2 day event visitors were able to switch between a diverse and very well received conference program and a full exhibition area of 1000 square meters.
The speaker program offered the attendants a mix of industry information and up to date market figures (especially via Florian Rotberg of Invidis), "best in class" digital signage project presentations and product positioning lectures. In closed sessions all attending Scala Certified Partners were given the latest Scala product and strategy updates by the management team of Scala and Scala's Technical and Strategical Experts.
The participants in the exhibition area (Advantech, AOpen, AccuWeather, Brighter Signs, Christie, IAdea, Infinitus, Kalkmann Audio, Matrox, MdinaMedia, mediaVue, Philips, Prysm, Spinetix, Streamalot, Trumedia-DSSolutions, U-Touch, VBrick and ViewSonic) showcased their latest product developments, which gave a well balanced overview of the various elements of digital signage. All exhibitors attracted very interested potential clients or partners at their stands and were glad to answer detailed questions,which led to high quality leads and new business opportunities.
In a relaxed atmosphere all exhibitors, visitors and press representatives met for dinner in the exhibition area on day 1 of the conference, which enabled everybody to carry on with prior conversations or to set-up links to new connections.
The feedback of visitors, speakers, exhibitors and the press are very positive. Visitors especially valued the provided industry information and the networking element of the event. The exhibitors, of course, welcomed alldirect and indirect leads they received. All speakers were confronted with a well informed crowd and were happy to answer in depth questions. And the invited press were pleased to be able to get into open direct conversations with all attendants and to get in touch with various Scala experts.
The first reactions from the press:
By Dennis Ryan, Founder & Creative Director, uplone Consulting
As you walked around the 2010 Digital Signage Expo in Las Vegas, you probably experienced a bit of visual stimulation, maybe even overload. There were tons of great digital signage examples!
But did you ever take a moment to think about how much work and energy goes into making it all happen... creating the demos and content... hanging all those screens... even getting appropriate power/electric/internet to the booths? It's all necessary, yet not always easy.
Well this year Scala followed its crew around with cameras to capture a bit of their hard work in action. Watch the video below and hats off to all involved—great work!
Hi there. We took a few minutes and sat down with Robert Koolen, Scala President, to get his input on DSE 2010. We settled on 5 questions to pick his brain about digital signage, the Scala booth at the show and a little bit of everything else. Check it out…(and thanks for your time Robert!)
1. Talk a little bit about the DSE experience this year…how may it have differed from years previous?
It was just as exhausting but at the same time extremely gratifying to see that optimism is returning to our industry. There is plenty of hope and enthusiasm for the industry to grow as evidenced by the almost 20% increase in leads we saw from 2009 to 2010.
2. I see Scala took home some awards this year...that's gotta feel good, right?
Awards are always good! Scala is of course thrilled to have earned such accolades, but the most important characteristic to us is that we received honors for our work across a slew of industries. We earned a Silver and Bronze Apex Award for installations in the Education and Healthcare category, a Gold Award for our work in Public Space deployment, a Gold and Silver for Retail and a Bronze in Transportation. Additionally, these awards are simultaneously earned by the partners and customers who worked hard on these deployments.
3. You referred to more interest in Scala at DSE as evidenced by the increase in leads…why do you think interest was up?
A lot of factors played into this one. The placement of our booth at the entrance of the show and the design of the booth with Christie Digital’s MicroTiles was an innovative use of their product never before seen. Most designs implemented with the MicroTiles have them displayed symmetrically…we used them in a novel staircase configuration similar to the bang (!) in our logo. So, Scala was really “stepping it up” in every way.
4. So…what about next year?
We have already committed to DSE 2011. It’s been a good show for us and we’ll continue to support it as long as it serves its purpose of meeting our objectives but more importantly expanding the digital signage industry. The best way to grow the industry is to reach out to more people and DSE is good at doing just that.
5. And what about social media at DSE 2010? It certainly seemed to be more involved…
It was…we definitely used all aspects of social media to our advantage in maintaining a high profile at DSE. We found ways to use it to be an integral part of how we can reach out and communicate. It certainly helped us in many ways – we made the top 10 in most tweets at the Daily DOOH. All shared news and social networks really help to build the digital signage community. Plus, it's nice having different places to announce when you've won awards.
Jeff Porter, Executive VP at Scala, sat down with the folks at the Digital Signage Expo show in Orlando back in June. We just got a hold of their discussion and wanted to present you the best pieces of their conversation and his new summer haircut.
Jeff touches on many topics including "justifying the capital expenditures necessary to deploy digital signage networks."
Pretty neat stuff - check it out:
By Kristin Belas, Marketing Communications Manager, Scala
Scala is holding its annual Scala Connected Signage Conference 2008 (formerly known as Scala North America Partner Conference) at the Doubletree Hotel in Philadelphia, Pennsylvania on September 14-16, 2008. This conference is an educational forum for our partners and customers to exchange ideas and network with industry leaders and peers from around the continent. Attendees from all backgrounds (sales, technical, marketing, etc.) will find the presentations and sessions valuable and the face-to-face time with Scala team members and partners even more valuable.
This year we’re switching things up a bit to ensure that our attendees get the most value out of the conference. We are offering more than 30 interactive sessions with tracks to suit everyone. In addition, this conference will include sessions specific to Scala Ad Manager (formerly Charting Pro) which was acquired in February, so attendees can learn all about Ad Manager and how it completes the package that Scala offers.
Key conference highlights include:
This has been an exciting year for Scala in so many ways and we look forward to sharing that excitement with our partners and customers in September…we’ll also discuss new innovative things to come in 2009!
If you are a Scala Certified Partner, please visit our SCP homepage to register, view the agenda, choose sessions, and reserve hotel rooms.
For information on becoming a Scala Certified Partner: www.scala.com/scp
By Andrea Waldin, Director of Marketing, Scala
Scala exhibited at the InfoComm trade show in Las Vegas last week. I've been trying to catch up on all the email and voicemails that piled up while I was gone, but I thought I'd take a break from that and share my thoughts about the show. (BTW - I don't care if it's a "dry heat" or not - Vegas is HOT in June)
For me, it was an eye-opening experience. I've been at the last 3 InfoComm events and each year not only does the number of people interested in digital signage grow, but so does the understanding of digital signage.
The growth of visitors to our booth over the past 3 shows has been staggering. In 2007, we had a 47% increase in visitors over 2006 and in 2008, we had just as many new visitors! The digital signage pavilion was buzzing with people. It just goes to show how fast the industry is growing.
But I was even more impressed with the increased knowledge about digital signage than I was with the increased numbers. When I went to my first InfoComm, I repeatedly answered the questions "What is digital signage?" and "Who is Scala?" This year, the questions I was answering were more along the lines of "How can digital signage save me money compared to my MPEG player system?" and "How can I extend my digital signage network to other areas of my business?" The difference is night and day to me.
It is so exciting to be part of a growing industry. We've come so far since my first InfoComm. I can't wait to see where the industry will be after the next 3 InfoComm events!
Visit Scala at booth #N6931 at the upcoming InfoComm 2008 in the Digital Signage Pavilion in the North Hall of the Las Vegas Convention Center in Las Vegas, NV on June 18th through June 20th, 2008.
InfoComm is the leading business-to-business marketplace for digital signage, display, projection, audio, conferencing, lighting and staging, Internet streaming and networked presentation and communications systems. Scala will have a 20’x30’ booth presence at the event, packed with new and exciting things to see. We will be demonstrating Release 3 of InfoChannel 5, which adds several important new features and modules as well as performance improvements. We also have an entire wall in our booth dedicated to our new video, The Future is Now - it’s a must see!
Get free exhibit hall passes compliments of Scala. Visit www.infocommshow.org before June 11, 2008, click the “register now” button, and enter the VIP code VMBE1. If registering after June 11, 2008, go to Central Hall 2 of the Las Vegas Convention Center and enter VIP code VMBE1 at the self-registration counters. Register today!
Be sure to stop by Scala’s booth #N6931 for the latest and greatest in digital signage solutions!