Current Affairs

May 04, 2012

Weekly Spot - May 4

We spotted some cool stories this week and thought you might be interested in reading them too!

 

Cross-Platform Report: How We Watch from Screen to Screen

This is an interesting new report on the evolution and growth of video viewing among average Americans.

 

Ask a Scala Expert

This week in our newest blog series, Marcy Patzer addressed a question on how to determine optimal location of digital displays in a retail store environment.

 

E-tailing Group Study Sees Growing Focus On Mobile, Tablets And Content Strategies

A study by a research entity E-tailing Group took a deep dive into measuring customer experience in world filled with new mobile devices.

 

Have a great weekend!

 

Staceythumb

 

Stacey Schwind, Marketing Manager, US

May 4, 2012 in Current Affairs , Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

January 18, 2012

ISE2012 Preview - Scala Showcases Innovative Partners: IAdea

IADEAISE 2012 is just around the corner and we are gearing up to showcase our latest digital signage solutions that help organizations interact effectively with their audiences at Scala booth K122, in Hall 10.

 

IAdea will demonstrate the industry’s first media appliance to support the HTML5 open content standard, which allows content production effort to be shared between websites, mobile devices, and digital signage. In addition, the technology enables interactivity between mobile devices and the big screen, allowing endless creativity to be delivered through our Enterprise Content Manager and the new Bridge Server 3.0.

 

Visit Scala at ISE in Hall 10 at the RAI Event Centre in Amsterdam (January 31 - February 2), Booth K122.

 

You can get your tickets for free by filling out this ISE registration form here. Don’t forget to use your Scala Invitation Code in the registration process: 707109.

January 18, 2012 in Current Affairs , Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

December 23, 2011

Weekly Spot - December 23

We spotted some interesting articles this week and thought you might be interested in reading them too!

 

The WOW Factor

Our CEO Tom Nix featured in an advertorial in Fortune and Time magazine.

 

Digital signs helps Ontario college boost its image

Mohawk College uses Scala powered digital signage to communicate with its students.

 

Three Steps to Digital Signage Success

Scala’s own Marcy Patzer talks about 3 critical steps towards attaining success with your digital signage system.

 

Top 10 Tech Trends of 2012

NFC and Mobile payments are along one of the top tech trends for 2012.

 

December 23, 2011 in Current Affairs , Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

November 18, 2011

Weekly Spot - November 18

We spotted some interesting articles this week and thought we’ll share them with you!

 

The Challenges and Opportunities of Digital Signage in Retail

Analyst group Frost & Sullivan released a report this week on challenges and opportunities for digital signage in retail.

Mobility Report Part 1 and Part 2

This is a two part report on increasing importance of mobility in retail environments.

Using Digital Signage for Your Small Business

This article highlights some fundamentals of using digital signage system for small businesses.

Why 2012 is the Year of Mobile-local Retail

Co-founder of Shopkick, a mobile app aimed at enhancing shopper’s experience talks about the role of mobility in retail.

November 18, 2011 in Current Affairs , Digital Signage Industry , Scala | Permalink | Comments (0) | TrackBack (0)

October 28, 2011

Weekly Spot - October 28

Here’s some recent news that caught our eyes and we thought you may be interested in reading.

Leading Retail Expert Joins Scala

We were excited to announce that an industry-recognized retail expert – Marcy Patzer – has joined our company.

Malicious QR Code Campaigns Threaten Legitimate Marketers

Use of the popular QR codes could be at stake after the recent malicious use.

22 Million Digital Signs by 2015

Insights into the enormous growth of digital signage and what the future holds for this technology.

Fast Food 2.0: The Burger Goes Social

Michael Shuman of 4food was interviewed by InformationWeek on their innovative integration of social media, digital signage and iPads in their NYC restaurant.

 

October 28, 2011 in Current Affairs , Digital Signage Industry , Food and Drink , Scala | Permalink | Comments (0) | TrackBack (0)