Digital Signage Spot Blog: Corporate Communications

www.scala.com

Corporate Communications

March 07, 2012

Leading Indicators CxO Board Drawing Strong Interest at DSE 2012

We have been very pleased with the many favorable comments we received from Digital Signage Expo attendees on our newly introduced Leading Indicators CxO Board.

The Scala Leading Indicators CxO Board uses Scala software and digital displays, and acts as a business barometer highlighting key performance indicators (KPIs), goals, achievements and other metrics. It enables c-level executives, directors and managers to create easily a motivational measurement display of metrics critical to business success.

With the CxO Board, companies can visually track leads and sales, measure regional goals and even show sales costs by individual, group or district. By visualizing critical business intelligence in a prominent and compelling presentation, executives can underscore the immediacy of the current situation, drive priorities through an organization and maintain focus on key performance initiatives.

The content is designed to be presented on digital displays right in executive offices and conference rooms. The CxO Board is an ideal complement to existing Corporate Communications digital signage networks already in place to reach employees with critical and time-sensitive messaging.

Our CEO Tom Nix outlines the market need the CxO Board addresses, “Busy executives face a daily challenge of getting to and digesting the business information that overloads their desktops and smart phones – with truly important data sometimes getting lost in the clutter. The Leading Indicators CxO Board addresses this issue by presenting essential data in a dynamic and bold way that commands attention, helping executives stay current with real-time information at a glance.”

Please drop by our DSE 2012 booth – number 601 – and take a look at this exciting new product.

March 7, 2012 in Corporate Communications , Digital Signage Industry , Scala | Permalink | Comments (0) | TrackBack (0)

December 06, 2011

Scala and Telecine Tag Team at Strategic Internal Communications Conference

On December 14, Scala’s Jeff Porter teams up with Telecine’s James Fine to present an information-packed session at the Strategic Internal Communications conference in Toronto. We invite you to attend.

The central theme of the conference is “How To Use Social Media & Traditional Communications to Engage Employees, Drive Performance & Add Value.”

Jeff and James will examine how digital signage can play in an important role in cutting through the information clutter that corporate communications must navigate.

Digital signage helps corporate communications departments to easily manage their corporate personality and get their message out in real time, in a consistent way. It also provides an effective way to customize and centrally control messaging.

Both James and Jeff bring strong credentials to this subject area.

James Fine is founder and president of Telecine Multimedia Inc., a Montreal-based company focused on helping companies execute effective corporate communications strategies. Fortune 500 clients from around the world rely on Telecine to solve their communication challenges by leveraging electronic media.

Jeff Porter is executive vice president of Scala and his responsibities include corporate strategy and product management. He is a frequent speaker at industry events and is widely acclaimed as one of the Digital Signage industry's leading pioneers.

The Strategic Internal Communications Conference takes place December 12-15, 2011 in Toronto at the Fairmont Royal York Hotel.

December 6, 2011 in Corporate Communications , Digital Signage Industry , Scala , Thoughts from Scala | Permalink | Comments (4) | TrackBack (0)

May 30, 2008

There is more to Digital Signage than "Retail TV", e.g: "Employee TV" (aka Corporate Communications).

By Gerard Bucas, CEO, Scala

Gerard_bucas Digital Signs and digital signage are often associated with so‐called "In‐Store media" screens (aka "Retail TV") that are used to promote and re‐enforce branding and advertise specific products and/or promote special offers, etc in a retail store environment. Within the industry these type of digital signs are generally referred to as "customer facing" digital signs.

Although the potential for "Retail TV" digital signage is huge and generally regarded as the "holy grail" of Digital Signage, today there are probably as many (if not more!) digital signs deployed in so‐called "employee facing" applications. These type of digital signage networks are also known as "Employee TV" or "Corporate Communications" networks. This is an important medium used by large corporations to communicate with their employees, especially to those employees who do not working in front of a computer all day, for example employees working on a car assembly line, etc. As corporations expand (especially through M&A) or even streamline (through restructuring), there is an ever increasing need to better communicate with their employees so that the "mission statement" can be re‐enforced and the company's growing employee‐friendly benefits and initiatives can be continuously communicated to all employees. In other words these networks are used to give all employees a more "warm and fuzzy" feeling about the company they work for. Even things like a regular (e.g: quarterly) "state of the union" addresses by the CEO are possible when a company‐wide Corporate Communications or Employee TV network of Digital Signs is employed throughout a corporation. Digital Signs, (large, flat screen displays) are generally mounted in the cafeteria (canteen), in assembly areas like coffee machines or water coolers, elevator hallways and even inside elevators. In other words anywhere where employees are likely to spend a few minutes of their day. In addition the same network can be used for lobby signage (e.g: “welcome to..” and “what's on today”, etc) as well as conference room signage, clearly indicating which meetings are taking place where, etc. Of course such "Employee TV" or Corporate Communications networks can also be used for training of employees and this is often another reason why they are so widely deployed today.

So there is more to Digital Signage than simply advertising and/or brand reinforcing in retail environments!

To view a nice example of a customer facing example of a digital signage project, see this youtube video: