This week, a new book - Digital Signs & Displays For Dummies - became available which explains how digital signs and displays can cut through market clutter and information overload.
Written in “plain English” for marketing and communications professionals as well as anyone interested in learning how to communicate creative, intelligent, targeted information, the book shares with readers, digital signage and display fundamentals, and innovative ways to use the technology.
Digital Signs & Displays For Dummies was written by Steve Kaelble and published by John Wiley & Sons, which has more than 1,600 For Dummies titles in print.
The book is available for free and can be ordered at www.scala.com/ds4d.
Andy Cummings, For Dummies Tech Publisher says, “Digital signage can be found everywhere - in stores, restaurants, corporate campuses and more - but many marketers still have not had the opportunity to learn the fundamentals. In Digital Signs & Displays For Dummies, expert author Steve Kaelble explains what digital signage is, how it works, and how you can get the most out of the technology.”