Jaguar Land Rover Named Finalist for 2012 AV Awards
We are pleased to announce that our customer Jaguar Land Rover has been named a finalist for the “Digital Signage Project of the Year” in the prestigious 2012 AV Awards. The project has helped Jaguar Land Rover standardise its brand and marketing messages across all dealers, and present a cutting-edge user experience at the customer point-of-sale.
This digital communication system is deployed across 209 Jaguar Land Rover locations throughout the United Kingdom. This system is a mix of interactive and one-way communication screens and engages with customers by enabling them to configure a car to their individual specifications. Digital photo frames are placed in strategic locations in every showroom with dynamic digital content to reinforce branding and engage Jaguar Land Rover’s customers at critical decision points.
The Jaguar Land Rover system uses Scala digital communication software to support content creation, management and distribution across their network and was installed by our partner Beyond Digital.
The 2012 AV Awards winners will be announced in London on 12 October 2012.
Robyn Ellan, Manager of Internet and Database Marketing, Scala