We are excited to announce that our digital communications software played an important role in the Olympic zone in London. Guests were able to share their joy and experiences while visited the Official Shopping Centre of London 2012 - Westfield Stratford City. This shopping centre added a live Twitter feed to its digital signage that allowed visitors to see their tweets and photos instantly on the massive video walls throughout the centre.
The Westfield shopping centre in Stratford has over 300 screens running Scala digital communications software. For the Olympics, our partner FTP Concepts implemented the live Twitter solution, which was expected to have processed and posted 50,000 tweets on the centre’s screens during the just completed Summer Olympics. The system included the Scala Live Campaign Twitter Moderator Tool, which enabled Westfield to ensure in real time that all content was acceptable and not inflammatory, removing the need for manual review.
Westfield Stratford City is a shopping centre in Stratford, London and owned by the Westfield Group. It is adjacent to the London Olympic Park and the third largest shopping centre in the United Kingdom by retail space.
Robyn Ellan, Manager of Internet and Database Marketing, Scala