Digital Signage Spot Blog: May 7, 2012

May 07, 2012

The Power of Analytics and the Relationship with Digital Media

At Screenmedia Expo, which occurs on May 16-17 in London, I will be discussing analytics and Scala's unique approach to this "hot topic." During the session, I will discuss how we can best utilize analytics to self optimize our networks, get the best usage out of the most expensive ingredient, content, as well as how predictive analytics can reduce Day 2 costs. If you are attending Screenmedia, please feel free to stop by my conference session!

The session takes place on May 16 at 14:30 in theatre 2. The Screenmedia Expo venue is Earls Court.

Taking the approach of utilizing data to their advantage will allow retailers to display the right message at the point of sale or point of decision to help align with behavioral intent and drive sales lift.

And while you are at Screenmedia Expo, don’t forget to check out the Scala stand – number E45. We would welcome the opportunity to discuss our stable, scalable platform, various engagement methods that we feel are game changers as well as our Advanced Analytics solution with you.

Marcy Patzer, Senior Director of Retail Strategy, Scala

May 7, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

Scala Partner Solutions at Screenmedia expo 2012: Christie

Screenmedia expo 2012 is approaching soon and we are getting ready to showcase our latest digital signage solutions that help organizations command the attention of their audiences at Scala stand #E45.

Christie will provide a unique and inspiring configuration of 35 MicroTiles where Scala will showcase dedicated content, which can be triggered by using a mobile device as a remote control. Through a new QR code application, a person in front of the Christie wall can determine which pre-configured content clip showing digital communication solutions for various industries will playback on the MicroTiles.

Visit Scala at Screenmedia expo 2012 at Earls Court, London on May 16 and 17, stand #E45.