Digital Signage Spot Blog: March 7, 2012

March 07, 2012

Leading Indicators CxO Board Drawing Strong Interest at DSE 2012

We have been very pleased with the many favorable comments we received from Digital Signage Expo attendees on our newly introduced Leading Indicators CxO Board.

The Scala Leading Indicators CxO Board uses Scala software and digital displays, and acts as a business barometer highlighting key performance indicators (KPIs), goals, achievements and other metrics. It enables c-level executives, directors and managers to create easily a motivational measurement display of metrics critical to business success.

With the CxO Board, companies can visually track leads and sales, measure regional goals and even show sales costs by individual, group or district. By visualizing critical business intelligence in a prominent and compelling presentation, executives can underscore the immediacy of the current situation, drive priorities through an organization and maintain focus on key performance initiatives.

The content is designed to be presented on digital displays right in executive offices and conference rooms. The CxO Board is an ideal complement to existing Corporate Communications digital signage networks already in place to reach employees with critical and time-sensitive messaging.

Our CEO Tom Nix outlines the market need the CxO Board addresses, “Busy executives face a daily challenge of getting to and digesting the business information that overloads their desktops and smart phones – with truly important data sometimes getting lost in the clutter. The Leading Indicators CxO Board addresses this issue by presenting essential data in a dynamic and bold way that commands attention, helping executives stay current with real-time information at a glance.”

Please drop by our DSE 2012 booth – number 601 – and take a look at this exciting new product.

March 7, 2012 in Corporate Communications , Digital Signage Industry , Scala | Permalink | Comments (0) | TrackBack (0)

Scala Advanced Analytics Debuts at DSE 2012

Today, we debuted Scala Advanced Analytics and the new solution was well-received by Digital Signage Expo 2012 attendees.

Scala Advanced Analytics is a cloud computing-based predictive analytics application for retailers, which transforms market data and live third-party data streams into marketing messages that positively impact buying behavior. It helps retailers know what their customers want to buy before the customers do and encourages them to make purchases through point-of-sale digital signage.

Scala Advanced Analytics enables retailers to leverage data they already own to predict and deliver optimum sales messages to in-store customers with digital signage.

Our CEO Tom Nix has called Scala Advanced Analytics “a game-changing application for retailers.”

Tom noted, “Powerful Scala digital display content driven by Advanced Analytics can grab customers’ attention, engage them with immediacy and interactivity, and present customers multiple streams of relevant information on one or a series of displays. Advanced Analytics constantly monitors data to suggest changes to messages to match business rules and conditions – and even the individual customer in front of the screen.”

Scala Advanced Analytics can digest millions of data records on sales, products, customer habits, trends, pricing changes, weather, time of day, day of week, season of the year and much more. Then, the application uses predictive analytics to determine the probability of what might happen next in a retail environment based on a retailer’s business rules and goals, and recommends content for digital displays.

Scala-powered digital displays take data from Advanced Analytics and deliver a wide range of communications options with moving visuals, interactive screens and kiosks that present dynamic messaging and influence buyer behavior.

Come by our DSE 2012 booth – number 601 – and check out Scala Advanced Analytics.