Digital Signage Spot Blog: February 2012

February 29, 2012

DSE 2012 Preview - Scala Showcases Innovative Partners: CastNET

DSE 2012 is approaching soon and we are getting ready to showcase our latest digital signage solutions that help organizations command the attention of their audiences at Scala booth 601.

At DSE, Scala partner CastNET brings enhanced enterprise and workflow features to our powerful digital signage platform. With unique options for corporate communications, higher education, and gaming, CastNET provides the critical IT features and multi-user workflow required for a large organization to effectively use digital signage. One of the cutting-edge options that CastNET offers is the ability to interface with the Bosch Praesideo public address system.

Visit Scala at DSE at the Las Vegas Convention Center (March 6 - 9, 2012), Booth 601.

February 29, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

February 28, 2012

Digital Signage Checklist for DSE Attendees

At Digital Signage Expo 2012, we will present a Digital Signage Checklist that looks at the key considerations for organizations to use when evaluating digital signage systems. This tool is designed to help DSE attendees make informed decisions by identifying the fundamental system components needed to create bold digital signage that commands attention.

The Digital Signage Checklist recommends organizations examine the following criteria when evaluating digital signage systems:

Easy to Start with a Pilot: Digital signage pilot deployments are essential for learning. Conduct a pilot with the goal to determine how best to bring your viewers along with an experience that will excite them. The only limits to your system should be your imagination.

Simple to Use Out of the Box or Infinitely Customizable: One way your digital signage software can help you get started quickly is to have out of the box capabilities that address 95 percent or more of your needs. But at the same time, not require sacrificing the ability to customize your digital signage so you deliver the exact user experience you want.

Intuitive Templates, Web-based Interface: Look for digital signage software that includes content creation tools and easy-to-use templates – delivered in a way that balances sophisticated capabilities and simplicity from any standard web browser.

Software as a Service (SaaS): Look for a digital signage system that includes a SaaS option, which will allow you to access your content management system via the Internet. This approach can help lower up-front costs and reduce support requirements from your IT department.

Central Management: Digital signage software should relay all information for the displays through a single database delivered over the Web. This will make multi-location adjustments a breeze. The software also needs to allow for constant and instant display updates across all locations in a network.

Connecting with Virtually Any Data Source: By automating your data sources, your digital signage system can continuously pull new data from multiple sources your company has already invested in, such as Salesforce.com or ERP systems, to make your signs dynamic. This way the information becomes meaningful and is delivered in a timely fashion.

Content Scheduling: Look to be sure you can control the timing of viewer schedules throughout the network. You don’t want your content to go stale and micro-scheduling your displays can help keep things fresh for your audience.

Stable, Proven Platform: As you gain experience with digital signage, you may want to grow your network from a handful of displays to perhaps hundreds or even thousands of displays. Be sure your system has proven to be robust and scalable, and can reliably perform across your network.

Measurement: Your digital signage system needs to be able to tell you what content was played, and where and when it played – and be able to do this across large-scale deployments. Only then, can you gain the confidence that your system is delivering promised reliability.

Mobility: Connecting digital signage with mobility provides an opportunity to improve an end user’s experience in every interaction. For example, Quick Response (QR) codes have been among the most popular integration points when it comes to using mobile technology and digital signage, allowing people to scan a QR code from a screen to download additional content. This can allow a viewer to still receive important information even after walking away from a communications terminal.

Kiosks: Self-service has become part of the user experience in a growing number of environments, particularly retail and banks. Many people find the kiosk experience provides faster, easier and more accurate service, making kiosk integration important.

Social Media: Another emerging trend is the connectivity of social media with digital signage. Customers and employees are on the Web talking about the brands important to them – and digital signage needs to connect to social media to engage with them.

Advanced Analytics: Especially in retail environments, the ability to combine digital signage systems with advanced analytics can turn intelligence into action. For example, advanced analytics software can examine your transactional business data to identify multi-variant, non-linear patterns that create non-obvious profiles on customers and products, allowing you to accurately anticipate and predict future purchasing behavior. Using digital signage software, you can program your system to automatically target the ideal message to the right customer at the precise time in the perfect place to optimize business performance.

Dynamically Change Content: Digital signage software should allow you to make content changes quickly. Digital signage software needs to make it easy to automate product and price changes in your signage that address changing elements, such as inventory, weather and other relevant factors. This approach will ensure that existing content is updated instantaneously, avoiding the time and expense of recreating an entire piece of content.

Come see us at Digital Signage Expo 2012 which runs from March 6-9, 2012 at the Las Vegas Convention Center in Las Vegas. We are in booth #601.

February 28, 2012 in Digital Signage Industry , Digital Signage Tips , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

DSE 2012 Preview - Scala Showcases Innovative Partners: Visapix

DSE 2012 is approaching soon and we are getting ready to showcase our latest digital signage solutions that help organizations interact effectively with their audiences at Scala booth 601.

At DSE, Scala partner Visapix will showcase its integrated solution packages that help fully tap the potential digital merchandising offers. The Visapix People Attract solution measures the viewer’s attention span and gender, making it possible to adapt messages to the particular target group in real time. Customers only receive information that is relevant to them. Dispersion is minimized, while the Return on Advertising is maximized. Visapix makes the interactive in-store marketing of tomorrow a reality today.

Visit Scala at DSE at the Las Vegas Convention Center (March 6- 9, 2012), Booth 601.

February 28, 2012 in Digital Signage Industry , Scala | Permalink | Comments (0) | TrackBack (0)

DSE 2012 Preview - Scala Showcases Innovative Partners: MediaVue

DSE 2012 is approaching soon and we are getting ready to showcase our latest digital signage solutions that help organizations command the attention of their audiences at Scala booth 601.

At DSE, Scala partner MediaVue will present its full line of ultra-high reliability player PC’s and showcase the SureVue D4, which has become one of the preferred Scala solutions for video walls, digital menu boards or any deployment with multiple screens per location. The SureVueD4 supports 4 independent outputs at 1080p all running real HD content – multiple videos, crawls, and feeds at a per-screen cost less than an Atom-based system.

Visit Scala at DSE at the Las Vegas Convention Center (March 6- 9, 2012), Booth 601.

February 28, 2012 in Digital Signage Industry , Scala | Permalink | Comments (0) | TrackBack (0)

February 27, 2012

DSE 2012 Preview - Scala Showcases Innovative Partners: U-Touch

DSE 2012 is approaching soon and we are getting ready to showcase our latest digital signage solutions that help organizations interact effectively with their audiences at Scala booth 601.

At DSE, Scala partner U-Touch will be in our booth showcasing new 19” and 22” touch totem kiosks. Featuring U-Touch’s new infrared true multi-touch technology, these small screen kiosks are ideal for point of sale, wayfinding, virtual reception and many other applications. Check out how stable, accurate and responsive this touch technology is compared with traditional products used in this market sector.

Visit Scala at DSE at the Las Vegas Convention Center (March 6- 9, 2012), Booth 601.

February 27, 2012 in Digital Signage Industry , Scala | Permalink | Comments (0) | TrackBack (0)

DSE 2012 Preview - Scala Showcases Innovative Partners: IAdea

DSE 2012 is approaching soon and we are getting ready to showcase our latest digital signage solutions that help organizations command the attention of their audiences at Scala booth 601.

At DSE 2012, Scala partner IAdea will demonstrate the world's first HTML5-enabled digital signage appliances and signboards. The company will show integration of digital signage and mobile devices in interactive gaming, managed by Scala via the new Bridge Server 3.0 software. IAdea will demonstrate the flexibility of HTML5-based real-time content when connected with SignChannel in the cloud.

Visit Scala at DSE at the Las Vegas Convention Center (March 6- 9, 2012), Booth 601.

February 27, 2012 | Permalink | Comments (1) | TrackBack (0)

Scala Powered Esprit Digital Westfield Installation

Scala customer Esprit Digital delivered over 400 LCD screens into Westfield Stratford shopping center, which is the world’s largest single digital deployment in one mall. The heart of this digital signage installation is powered by cutting-edge Scala software. This installation features 17 video walls in 3x3, 5x5 and 17x3 arrays, as well as 22 other single screens throughout.

Check out this video to see how Westfield Stratford is using Scala software to command attention.

February 27, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

February 24, 2012

Weekly Spot - February 24

We spotted some really cool stories this week and thought you would be interested in them as well!

Mobile Bar Codes Changing the Way Consumers Shop

This article discusses how the use of mobile bar codes is growing in mobile strategies today.

Introducing Generation C

According to Nielsen and NM Incite’s U.S. Digital Consumer Report, Americans aged 18-34, dubbed “Generation C,” are redefining media consumption with their unique embrace of all things digital.

DSE 2012 Special Interest Seminar Program

DSE will present an exciting four part special interest Seminar Program focusing on Retail, Restaurant, Corporate Communications & Transportation.

February 24, 2012 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)