Digital Signage Spot Blog: November 2011

November 18, 2011

Weekly Spot - November 18

We spotted some interesting articles this week and thought we’ll share them with you!

The Challenges and Opportunities of Digital Signage in Retail

Analyst group Frost & Sullivan released a report this week on challenges and opportunities for digital signage in retail.

Mobility Report Part 1 and Part 2

This is a two part report on increasing importance of mobility in retail environments.

Using Digital Signage for Your Small Business

This article highlights some fundamentals of using digital signage system for small businesses.

Why 2012 is the Year of Mobile-local Retail

Co-founder of Shopkick, a mobile app aimed at enhancing shopper’s experience talks about the role of mobility in retail.

November 18, 2011 in Current Affairs , Digital Signage Industry , Scala | Permalink | Comments (0) | TrackBack (0)

November 11, 2011

Weekly Spot - November 11

Here are some articles we spotted this week and thought you might be interested.

The Most Valued Digital Consumer

An infographic by Nielsen illustrates social media influence on consumers.

Digital Signs & Displays for Dummies launched

We launched a book aimed at marketing and communications professionals to give then an understanding on how to use digital signage effectively; and the book is available for free.

Barnes & Noble Launch in-store Nook Stations

Barnes & Noble launched their Scala powered in-store Nook stations to help users get friendlier with their devices.

Walmart Introduces New Apps

Walmart introduced new mobile apps to improve a customer’s shopping experience.

November 11, 2011 in Digital Signage Industry , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

New Book on How to Get Started with Digital Signage and Displays

This week, a new book - Digital Signs & Displays For Dummies - became available which explains how digital signs and displays can cut through market clutter and information overload.

Written in “plain English” for marketing and communications professionals as well as anyone interested in learning how to communicate creative, intelligent, targeted information, the book shares with readers, digital signage and display fundamentals, and innovative ways to use the technology.

Digital Signs & Displays For Dummies was written by Steve Kaelble and published by John Wiley & Sons, which has more than 1,600 For Dummies titles in print.

The book is available for free and can be ordered at www.scala.com/ds4d.

Andy Cummings, For Dummies Tech Publisher says, “Digital signage can be found everywhere - in stores, restaurants, corporate campuses and more - but many marketers still have not had the opportunity to learn the fundamentals. In Digital Signs & Displays For Dummies, expert author Steve Kaelble explains what digital signage is, how it works, and how you can get the most out of the technology.”

November 11, 2011 in Books , Digital Signage Industry , Digital Signage Tips , Retail Digital Signage , Scala | Permalink | Comments (0) | TrackBack (0)

November 08, 2011

Newroom Media and Scala win again with holyfields restaurant's interactive ordering system!

Newroom Media and Scala have won again!

During the Viscom Show in Dusseldorf (Germany) it was announced that the Interactive Ordering System at Holyfields Restaurant has won the Digital Signage Best Practice Award 2011 in the category Interactive Signage.

This installation is a reference project for succesfully integrating various technolgies, such as RFID and a third party cashier system, in a digital signge network; powered by Scala.

The system that Newroom Media has created combines digital menu boards with an interactive ordering system, using great technology and fantastic content.

>>>> CASE STUDY <<<<

Harry Horn, Marketing Manager EMEA