We spotted some interesting articles this week and thought we’ll share them with you!
Analyst group Frost & Sullivan released a report this week on challenges and opportunities for digital signage in retail.
This is a two part report on increasing importance of mobility in retail environments.
This article highlights some fundamentals of using digital signage system for small businesses.
Co-founder of Shopkick, a mobile app aimed at enhancing shopper’s experience talks about the role of mobility in retail.
Here are some articles we spotted this week and thought you might be interested.
An infographic by Nielsen illustrates social media influence on consumers.
We launched a book aimed at marketing and communications professionals to give then an understanding on how to use digital signage effectively; and the book is available for free.
Barnes & Noble launched their Scala powered in-store Nook stations to help users get friendlier with their devices.
Walmart introduced new mobile apps to improve a customer’s shopping experience.
This week, a new book - Digital Signs & Displays For Dummies - became available which explains how digital signs and displays can cut through market clutter and information overload.
Written in “plain English” for marketing and communications professionals as well as anyone interested in learning how to communicate creative, intelligent, targeted information, the book shares with readers, digital signage and display fundamentals, and innovative ways to use the technology.
Digital Signs & Displays For Dummies was written by Steve Kaelble and published by John Wiley & Sons, which has more than 1,600 For Dummies titles in print.
The book is available for free and can be ordered at www.scala.com/ds4d.
Andy Cummings, For Dummies Tech Publisher says, “Digital signage can be found everywhere - in stores, restaurants, corporate campuses and more - but many marketers still have not had the opportunity to learn the fundamentals. In Digital Signs & Displays For Dummies, expert author Steve Kaelble explains what digital signage is, how it works, and how you can get the most out of the technology.”
During the Viscom Show in Dusseldorf (Germany) it was announced that the Interactive Ordering System at Holyfields Restaurant has won the Digital Signage Best Practice Award 2011 in the category Interactive Signage.
The system that Newroom Media has created combines digital menu boards with an interactive ordering system, using great technology and fantastic content.
>>>> CASE STUDY <<<<
Here’s some recent news that caught our eyes and we thought you may be interested in reading.
Gerard Bucas, our CEO of 9 years, officially handed over the reins to new CEO Tom Nix. A new era has begun.
Our partners at HP have some great insights to share on how retailers can get most out of their digital signage systems.
We caught up with Michael Shuman of 4food, a NYC based restaurant and talked about how they used digital signage to grow their business.