Digital Signage Spot Blog: April 2011

April 29, 2011

Visit Scala at Screenmedia Expo and WIN an HP Palm Pre 2 Smartphone

Visit Scala at Screenmedia Expo in London (May 18-19) at Stand E23 for FREE and discover...

...The New QuickStart Service combined with HP SignagePlayers
This innovative player setup offers a break-through in ease of use and the new QuickStart service offers a “zero-configuration” scheme, allowing even entry-level users a way to set up and manage a Scala digital signage network with ease. The HP SignagePlayer/Scala QuickStart solution features a locked-down Microsoft® Windows® Embedded operating system and a preconfigured Scala Player for outstanding performance and reliability.

...The Latest Scala 5 Software Developments
Scala continuously improves its software and at Screenmedia we will showcase the latest features.

...The Anonymous Video Analytics Technology from Intel
We have integrated the measurement capabilities of Intel® AIM Suite (Audience Impression Metrics), with Scala Ad Manager advertising management software. Experience a live demo at the Scala stand.

...The Diversity of the Scala Software
On an interactive wall, visitors can browse through various videos of Scala projects ranging from Way Finding and Corporate Communications to Digital Menu Boards, Brand Messaging and Third Party Advertising.

... Real Directional Sound
The audio at the stand will be provided by Parametric Sound Partner Audionation-UK Ltd. The new award winning HSS-III directional speaker system is designed to target a specific listening area. HSS-III technology uses tightly focused beams of sound to the intended audience.

CLICK HERE for FREE Entrance to Screenmedia Expo

Harry Horn, Marketing Manager EMEA, Scala

April 29, 2011 | Permalink | Comments (0) | TrackBack (0)

April 26, 2011

Scala powers eye-catching installations at NEC showcase event

Over 500 attendees visited the NEC Showcase event at Battersea Power Station in London on April 6. Scala powered various eye-catching NEC installations at the prestigious event, which was visited by Pixel_ArchA many decision makers of large companies such as HSBC, O2, M&S, Odeon and BAA; as well as digital media organisations including clearchannel, JC Decaux and subTV, alongside representation from over 15 universities.

Scala powered the beautiful “Arch” that was created by Pixel Inspiration. The arch is built out of 6 NEC screens and the content runs across the installation. A true eye-catcher for every entrance. www.pixelinspiration.co.uk

Another highlight of the digital signage showcase installations that were driven by Scala was the “Power Tower” at the entrance of the event. This set-up was driven by a SureVue D media Player and the content was supplied by Scala Partner SimNet, who run a network across the estate of Corbett bookmakers.
www.mediavuesystems.com
www.simnet.co

Last but not least Scala Partner Beyond Digital showcased the state-of-the-art car showroom solutions that they built and deployed for Volvo.
www.beyonddigitalsystems.co.uk

Harry Horn, Marketing Manager EMEA, Scala

April 26, 2011 | Permalink | Comments (1) | TrackBack (0)

April 19, 2011

Scala Powers 300 screen 3-in-1 network at Nordic Ski World Championships

Scala Software was at the heart of this year’s Nordic Ski World Championships in Oslo, Norway. This year’s championship attracted a total of 1,2 million spectators during the 12 competition days, divided into stadium spectators, those along the outer cross-country trails and those at the evening ceremonies in the city center of Oslo.

Scala Norway in cooperation with Scala partner Datametrix installed a temporary network for the duration of the tournament, consisting of 300 screens, powered by Scala Content Manager Software and 80 Scala Player Software licenses.

The screens were spread out over a great variety of areas, like cafeterias, ticket offices, IMG_0033a the central information center, repair and maintenance stalls on the sports courses, the judges’ tower at the ski jump stadium, the press centre, help and infirmary centers and the royal box in the stadium.

Scala Services created all templates for the Digital Signage network. Because of the intuitive templates it was possible that this large network was run by only 6 people, who have had just 4 hours of training in using the templates. Additionally Scala has build the integration to a streaming/IP solution and the integration with a Norwegian weather service for this event.

The 300 screens were all provided by Samsung and varied in size from 22 to 55 inch, but the main screen was a Samsung 46" DXN. The main displays were divided into 3 frames. The bottom frame displayed information from IMG_0129a an RSS feed. The left frame consisted of the tournament program, the competition results and useful visitor information. The main frame of the display consisted of a live TV stream covering various the games.