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March 15, 2010

How much work is involved in a DSE booth build?

By Dennis Ryan, Creative/eMarketing Manager, Scala

artist Dennis Ryan

As you walked around the 2010 Digital Signage Expo in Las Vegas, you probably experienced a bit of visual stimulation, maybe even overload. There were tons of great digital signage examples!

But did you ever take a moment to think about how much work and energy goes into making it all happen... creating the demos and content... hanging all those screens... even getting appropriate power/electric/internet to the booths? It's all necessary, yet not always easy.

Well this year Scala followed its crew around with cameras to capture a bit of their hard work in action. Watch the video below and hats off to all involved—great work!

March 15, 2010 in Digital Signage Industry , Events , Scala , Thoughts from Scala | Permalink | Comments (2) | TrackBack (0)