Digital Signage is Cool, but Who Can Afford Cool in This Economy?

By Andrea Waldin, Vice President, Marketing, Scala

Digital signage is more than cool, it’s smart. Thousands of companies around the world are realizing that digital signage is a good investment, not only because it adds a hi-tech edge to a venue, but most importantly because it actually addresses some very specific business needs: increasing revenue and decreasing costs.

Make more money with digital signage.
When I’m explaining digital signage to people, the conversation typically turns pretty quickly to advertising based networks since digital signage is an advertiser’s dream - targeting the ad displayed based on the audience who will view it, using an endless number of variables including time of day, location of the ad, weather, sales system data, and even the characteristics of the person standing in front of the screen.

As any good marketer knows, the more targeted your message, the better chance of compelling the desired response. But with traditional media, it’s been too expensive to be that targeted – digital signage changes the game. Digital signage can be used to increase revenue in other ways than advertising too - like to lengthen customer visits, improve customer experiences, and increase brand awareness which can all certainly increase revenue.

Save money with digital signage.
Despite the costs associated with hardware, software and services for digital signage,  it can actually save customers money. You would be amazed at the amount of money that is spent on printing and shipping traditional signage to various locations – and the real kicker is that a lot of that printed signage never gets displayed or is displayed improperly. Digital signage eliminates the need for any action by anyone at the location of the signage – giving you 100% compliance with signage provided.

Here's an example: one of our large customers, Rikstoto (a horse race betting agency in Norway) used to print thousands of flyers daily and ship them to thousands of convenience stores throughout Norway. So once Riksoto implemented a digital signage network, they decreased their costs dramatically – never mind the fact that they increased their revenue more than expected. Other companies have saved money by using digital signage to communication with employees who are not typically connected to email, provide remote training, provide self-service kiosks, and more.

Plus it’s cool.
The question isn’t if digital signage will go mainstream, it’s when. Companies ranging in size from the very tiny, like the diner where I eat breakfast on Sundays, to multi-billion dollar international giants like IKEA, Burger King and Rabobank are running digital signage networks today. They are the smart ones. They get to make money with digital signage, save money with digital signage, and plus they get the added benefit of being on the cutting edge of this technology, where as companies who wait 5-10 years to start digital signage networks, will be playing catch up with these forward thinking enterprises.

Comments

[Las Vegas Signage]

The other interesting comment was can they watch TV. Being a commercial grade screen it didn’t come with a TV Tuner, so simply the answer was NO… and once again it’s a commercial grade screen. I guess from this, we realised how most people are not educated about the difference between residential and commercial grade screen. But what was more interesting is the fact that quite a number of people noticed the screen… it actually grabbed the visitors attention.

[collin]

The digital signage solutions from AV Planners for the promotion of the products in our business is really giving us more benefits. They have an office in new york city - nyc digital signage

[Make money online]

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