In a report issued recently by the Digital Signage Association (DSA), Digital Menu Boards increase sales and decrease costs. Seems like digital menu boards are a no-brainer to me. Any quick service restaurant (QSR) looking to increase sales and save money, has to read this report. It states that for a QSR making approximately $1 million per year, sales will increase more than 5% and the investment will be paid off in less than 2 years if they add just one screen. The report comes with lots of statistics and charts which are sometimes hard to find in the world of digital signage. It's definitely worth the read.
To download the report, visit http://www.networldalliance.com/inc/sdetail/3730