Digital Signage Spot Blog

Podcast Event: Digital Signage and the Economy

by Andrea Waldin, VP, Marketing

We're happy to announce our latest addition to our podcast series 'Digital Sign Waves'. This latest podcast covers how the current economic crisis is effecting Scala and the digital signage industry as a whole. Listen here.

JBTec Sponsors Event and Launches Campaign in Brazil

Brazialian Scala Certified Partner, JBTec in conjuction with Samsung and Risotto Mix, participated in the ABF FRANCHISING EXPO 2009 Fair showcasing their Scala-based products for Digital Menu Boards.The fair took place from 17 to 20 June 2009 at the Expo Center Norte at São Paulo / Brazil and received about 39 thousand visitors.

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Risotto Mix is a quick service restaurant offering international cuisine. The Risotto Mix solution leveraged the new Samsung screens with embedded PCs running Scala. 

This event marks the start of JBTec's lastest campaign with the theme, “Be Green - Be Digital”. Read More Here

Digital Signage grows as “Old-Fashioned” Marketing Slowly Collapses into Itself

By Paul Barnhart, Marketing Coordinator, Scala

Media and information have become so accessible in so many ways that viewers can leapfrog advertisements at will.  In some cases, there are not even any commercials to leap frog. For example, a user can spend $0.99 on an application for their phone if they don’t want to see scrolling ads on their game or record a sporting event or TV program and skip through the commercials when they watch it at a later time.

Society has clearly seen the effects of this with newspapers folding or being made available only through the internet. When was the last time you picked up an honest-to-goodness newspaper?  The one that is black and white and read all over…

Perhaps your morning and lunch break routine of visiting your staple websites give you no reason to have or renew a newspaper subscription. Along with the new environmental push to “save, save, save,” it is apparent that many static ads are on their way out.

In all honesty, there’s a lot of truth in how digital signage is keeping businesses and advertisers happy and on par to get in front of many eyes as possible.  Ever since a boxer was paid to have an advertisement etched on his back for a heavily watched bout, it became obvious that little by little advertisers would be finding new and inventive ways to get their products in front of you.

With the digital and on-demand boom, money has been reallocated for commercials on the internet to play before and during the news stories you are seeing and hearing, but not reading.  Digital signage gives publicity hounds access to captive audiences around the world on casino floors, in hotel elevators, leafing through an old magazine in a waiting room and even riding in the back of a taxicab.

Digital signage provides advertisers access to the hurried executive en route to a meeting or the tech savvy youngster that is the digital consumer epitomized. As society continues to find faster and more inventive ways to manage and access news and media, digital signage is the marketing model that will be able to keep pace.

Digital signage evolves with technology.  It makes the advances in software so live feeds reach the targeted demographic and can be updated with the touch of a button.  Digital signage highlights the most profitable item in the food court.  It notifies gossip hungry folk of the latest celebrity to take a hit to their ego.

Society no longer waits for the morning paper to hit their doorstep to become informed.  They follow live on the internet.  They learn from a mass text or email. Advertisers have to “sneak” in commercials wherever they can just to keep up with the speed at which society moves.

That’s why digital signage is here to stay and the Sunday newspaper weighs half as much as it did 5 years ago.

Scala's New Podcast Series

by Andrea Waldin, VP, Marketing

We're happy to announce our new podcast series 'Digital Sign Waves'. Our first podcast covers InfoComm and what Scala will be showing. Please have a listen and enjoy this new news format.

Scala Digital Sign Waves

Scala Partner, AVT, Interviewed About Wyeth Deployment

SVC contributing editor Bennett Liles talks with Bruce MacLelland, CEO of Applied Video Technology in Malvern, Pa., a systems integration company providing editing suites, conference rooms, broadcast TV facilities, and private digital-signage networks. In part one, MacLelland provides details on the installation of a comprehensive digital-signage network for pharmaceutical and health-care company Wyeth, in their Collegeville, Pennsylvania corporate headquarters campus.

Check it out here!